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North Carolina Medical Society (1.1 megs)
Southeastern Emergency Equipment (0.7 megs)
Raleigh Hematology (1.1 megs)

Endorsed by the North Carolina Medical Society

Dear NCMS Member:

At the Operation Physician Advocacy (OPA) meetings held this summer, we heard—more than ever—that physicians and patients alike are looking for new and innovative ways to communicate with their patients. At the North Carolina Medical Society (NCMS), we are utilizing a message on-hold service that allows us to customize messages to members and prospective members, delivering important and useful information when callers contact the NCMS and are placed on hold as their call is forwarded.

Many medical practices are utilizing this service—called Atlantic OnHold—to inform callers about office hours, services provided, and other frequently asked questions in a professional and upbeat way, helping to reduce patient—and medical office staff--frustration. Recently, Atlantic OnHold, a service of Atlantic Creative Communications, was endorsed by the Executive Council of the NCMS.

The staff at Atlantic Creative Communications is excited about our partnership. According to Russ Reynolds, President of Atlantic Creative Communications, “Medical practices are working to increase patient satisfaction. Atlantic OnHold is an important part of any marketing or customer service strategy. The endorsement of the North Carolina Medical Society is a result of years of working closely with our state’s outstanding medical professionals.”

Atlantic Creative Communications provides a turn-key service for developing and implementing message on-hold services, including script-writing and consultation, exceptional voice and music, and touch-free digital equipment. Over 400 clients statewide rely on Atlantic Creative Communications to help them send the right message.

I invite you to visit NCMS Online (www.ncmedsoc.org) to preview this new member benefit program. Or, call us at the NCMS and asked to be placed on-hold to get an idea of how the NCMS is utilizing Atlantic OnHold to communicate with our members.

For more information on this new member benefit or to receive a complimentary demo tape and program package prices, please contact Paul Doherty, Atlantic Creative Communications Director of Marketing, at (888) 663-2521, or visit their web site at www.atlanticonhold.com. If you have any questions about Atlantic On-Hold or any of NCMS member benefit program, please contact me at (800) 722-1350; or e-mail sscott@ncmedsoc.org.

Sincerely,

Shawn Scott
Director Membership Services & Marketing
North Carolina Medical Society

Endorsed by Ramsey Medical Society, St. Paul, Minnesota

We specialize in serving medical practices. We have tailored everything down to the script form to meet the unique needs of practice managers and staff.

Why practices choose Atlantic OnHold?

Medical practices are businesses, dealing with the same customer service issues that any commercial business might. The difference, of course, is what’s at stake for the customer. Because health issues are involved, tensions run high. Practices use Atlantic OnHold to reduce stress on patients as well as office staff.

The best place to begin is by honestly assessing your current situation. Take a minute to put yourself in your patient’s shoes and call into your main line. Ask to be put on hold for up to 30 seconds. Are you listening to somebody else’s radio commercials or inappropriate music? So are your patients!

Atlantic OnHold is like any other medium. If it’s used creatively, it is a great way to communicate more effectively with your patients. Many practices think of Atlantic OnHold as their audio newsletter!

What do patients get from Atlantic OnHold?

No one likes to be on hold. But research shows that if a patient is on hold, they’d much rather hear about your practice than anything else. It may seem like a minor issue, but being on hold is an everyday component of doing business. The average person spends literally hours per month waiting on hold! Most companies, as well as medical practices, fail to take advantage of that time to educate, inform, and compliment their callers (their customers). Atlantic OnHold is a powerful tool!

How does it all work?

When you choose Atlantic OnHold for your practice we will provide you with an OnHold Player, which will be installed by your phone provider into your system. Our production department will dial into that machine to update your messages (usually monthly or quarterly) based on the package you choose.

You’ll supply us with information using our medical script form and from that we’ll write a first script. Once your message is approved and produced we’ll download it directly to the OnHold Player over the telephone. From there, we’ll remind you when it’s time for a new message and we’ll continue to do the writing and production for you. Atlantic OnHold is turnkey!


Audio Marketing is especially effective for medical practices. We’re proud of our endorsement by the North Carolina Medical Society and our relationships with leading medical practices.

“We were having problems with numerous hang-ups. After we started with Atlantic OnHold, I did a follow up analysis and found that hang-ups had been reduced by 75%. Atlantic OnHold is helping us provide better service to our patients before they even enter the office.”
Gail Uzzell
Practice Manager
Raleigh OB/GYN


“Atlantic OnHold has given us an expedient and economical way to market to our patients the expanded offerings of our multi-specialty opthamology practice… In many instances we have found the on hold announcements to be as effective as placing an ad in the newspaper or on the radio.”
Diane Souther
Marketing Director
Asheville Eye Associates

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